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Strategy takes a long-term view and focuses on achieving a sustainable differentiation over the competition. It is a high level view of markets and when done correctly allows a company to achieve long term profits.
When companies find themselves in a commodity market then it’s time to look at your strategy. If you find that you aren’t differentiated or are lacking a clear direction, then it’s again time revisit your strategy.
We’ve helped companies over the years with their marketing and business strategy. Contact us if you would like to discuss how we can help you.